In a world where online reviews reign supreme, Google reviews have become the king of the review jungle. With a whopping 3.5 billion daily searches on Google, businesses understand the impact that Google reviews can have on their reputation and bottom line.
But with great power comes great responsibility, and the responsibility to maintain the integrity of online reviews is no exception. Unfortunately, fake reviews have become all too common, with up to 20% of Google reviews being phonies.
So, let’s get real and address the elephant in the digital room: can you fake it ’til you make it with Google reviews?