In today’s digital age, over 90% of consumers read online reviews before making a purchase decision. Google reviews, in particular, play a pivotal role in influencing consumer choices. 

Navigating the complex terrain of Google reviews can be daunting, especially when faced with unfair or misleading feedback. While Google does not provide a direct “delete” button for business owners, there are specific steps and strategies that can be employed to address and potentially remove these undesired reviews.

This guide will delve into the intricacies of Google reviews and how businesses, especially in Australia, can address them effectively.